Inspired by the idea of home being central to our lives,
Coming up with the name Vaety was more than just a branding task. It was a moment of joy, reflection, and deep connection to what this brand truly stands for crafted with care, creativity, and meaning.
The Arabic word "Bayti" (meaning "my home") was the emotional starting point. But Vaety needed to be more than just a word, it had to feel fresh, unique, and speak across languages.
Through explorations in testing sounds, structure, and simplicity, Vaety was born. The “V” added a sleek edge, while the soft “ae” blend kept the tone inviting, gentle and with an elegant touch. The final name, Vaety, strikes a balance: easy to remember, beautifully minimal, and rich with meaning.